Roth & Schuster

We developed a brand identity for Roth & Schuster, a high-end gift store located on Travis Walk in Dallas, Texas. We began by working with the client and architect on renaming the store after the two owners, Barbara Roth and Vickie Schuster, to show the personal touch they offer. The new store name was then developed into a brand identity and was carried through to the development of indoor and outdoor signage systems, store packaging, collateral and advertising.